Balancing Content with Design for an Optimized Website
Ranking well on search engines does you no good if your design does not grab the visitor once he lands on your page and encourage them to stay to visit other pages, watch your videos, or fill out your forms.
Is one more portent than the other? If so which one? And, what are your options?
Since "experts" in web design and SEO spend their entire careers trying to answer this question I thought it would be best for our readers to hear (and see) what one expert had to say.
Below is a short video (5minutes) by Eric Spelmann, with Spellmann and Associates, a web design and Internet marketing firm out of Amorillo, TX. I met Eric at a national association meeting several years ago and have been following his on-line tips ever since. The video below was posted last week about the balance of content and design and is well worth watching.
Spellmann's blog is a good resource that is worth adding to your RSS feed to stay informed and be an effective online marketer.